Paper Title
Electronic Commerce Adoption In Malaysia: An Empirical Study Of Small And Medium-Sized Enterprises (SMES)

Abstract
Since the advent of the Internet, electronic commerce (e-commerce) has grown substantially across the globe. The Small and Medium-Sized Enterprises (SMEs) should take advantage of the internet and refocus their business strategies to improve their competitiveness. The aim of this paper is to identify the usage of e-commerce in SMEs based on industries and employee number. Based on the data collected from 108 SMEs located in Klang valley, Malaysia it is found that usage of e- commerce is high in the service industryhaving less number of employees in the industry. The results also show that over recent years more SMEs are involved in usinge-commerce in their business operations and marketing campaigns. Keyword- E-commerce, Small and Medium-Sized Enterprises, Industries, Adoption, Malaysia, Marketing

Author - Fatima Ajmal, Norizanmohdyasin

Published : Volume-2, Issue-5  ( May, 2015 )

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