International Journal of Advances in Electronics and Computer Science ( IJAECS )
A highly rated peer reviewed monthly International Journal
Editor-in-Chief : Dr. P. Suresh
Contact Person : Technical Editor
Contact Mail : [email protected]  
Current Issue : Volume-8,Issue-10  ( Oct, 2021 ) View More
Journal Impact Factor : 2.68 View More

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ISSN (p): 2394-2835
Issues /Year :12
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Paper Detail

Paper Title
Exploration of Commercial Usage of Social Media

In this study, adoption of Social Media for commercial purposes (SMC) has been analyzed using the extended Theory of Reasoned Action (TRA) model with two external variables. The external variables include Perceived level of Awareness (PLA) and Perceived Reliability/Enjoyment (PR/E). A survey has been conducted for this purpose. The data were systematically analyzed using path analysis approach based on univariate and bivariate least square regression. The test results indicated that TRA has significant predictive power regarding adoption of SMC. Additionally, all of the external variables showed significant influence in the research model. Keywords - Social media, social networking sites, E-commerce, Theory of Reasoned Action, regression, path analysis.

Author - Ibrahim Akman

Published : Volume-4,Issue-4  ( Apr, 2017 )


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| Published on 2017-06-19
Volume-8,Issue-9  ( Sep, 2021 )
Volume-8,Issue-8  ( Aug, 2021 )
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