An Effective Analysis of E-commerce Strategies for New Organization in Modern Business
Electronic commerce is the ability of buying and selling of goods over the internet. The main purpose is to
conduct transactions irrespective of geographical barriers. The ability to have customer’s complete orders 24 hours a day is
invaluable. A potential customer can role over in bed at 4 am think of something they want to buy search for it on the site
and make the purchase instantly. Modern electronic commerce typically uses the World Wide entirely. Mainly, e-commerce
refers to exchange of goods and services, funds or an information, between business and customers using the electronic
network that is internet or value added networks (VAN) for most security and integrity. Now, Internet is a global market
place which is even afforded by a small retailer. E-commerce refers to a wide range of online business for products and
services. It has become an integral part of business in modern world. Information and communication technologies (ICT) are
used in e-marketing to create and add to relationships among organizations and between an individual and an organization.
Amazon.com is an example of US multinational company selling directly to the consumers over the network.
E-commerce is important for business because it is user-friendly, Round the clock service. The ecommerce market has
become a vital part of economy. The major difference between traditional commerce and ecommerce is accessibility,
Ecommerce also provides the low cost of entry comparing to traditional commerce. This paper mainly aims to discuss the
role of e-commerce in today’s business.
Keywords - ICT, VAN, Strategy