Paper Title
Integrated Online Advertising Platforms to Cross-Targeting Automation

Abstract - This paper explored multi-advertising platforms for designing integrated online advertising platforms to auto-extract user types and reduce marketing operation time. Following that, Personally Identifiable Information (PII) such as email and phone number for the lead-qualified process to set conditions for publishing or expanding similar right targeting that improves agile marketing performance. A customer has been distracted by multiple advertisements. Therefore, the digital marketing measurement on a separate platform is not enough because the results have been redundant, and businesses have lost budget. As a result, this paper will define unique user cross-platforms to drive ROAS and automate lead-qualified processes to save operation time. Keywords - Marketing Analytics, Marketing Qualified Leads, Performance Marketing, Customer Journey, Integrated Marketing, Advertising Measurement.