International Journal of Advances in Electronics and Computer Science ( IJAECS )
A highly rated peer reviewed monthly International Journal
Editor-in-Chief : Dr. P. Suresh
Contact Person : Technical Editor
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Current Issue : Volume-12,Issue-2  ( Feb, 2025 ) View More
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Publisher:IRAJ
ISSN (p): 2394-2835
Issues /Year :12
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Paper Detail


Paper Title
Designing Website with Visual Hierarchy for Proper Eye Movement of The Users

Abstract
When building a user interface for any website, certain user expectations must be satisfied regarding visual aesthetics and usability.Visual hierarchy is an important aspect of user interface (UI) design which focuses on the arrangement of elements to facilitate easy information perception by users. It directs users' eye movements through crucial areas on screens that can be used to complete their intended tasks. This paper focuses on studying visual hierarchy as one of the visual design concepts and how to implement it in websites for proper eye movement of the users. In this study, two prototypes were designed considering the non-visual and visual hierarchy of elements. Later user testing was performed on both the prototypes to extract results and conduct a comparative study. The findings of the study can provide empirical suggestions for designing websites with visual hierarchy. Keywords - Visual Hierarchy, eye movement


Author - Rujuta Upasani, Manish Potey

Published : Volume-11,Issue-10  ( Oct, 2024 )



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