Wi-Fi usage Factor Analysis using a Hybrid Model
Today, Wireless Fidelity (Wi-Fi) access is an essential technology for education. The University of the Thai
Chamber of Commerce (UTCC), one of the most famous private universities in Thailand, adopted the iHybrid learning
system that requires high quality Wi-Fi coverage throughout the campus. Therefore, it has become imperative to understand
the critical factors that affect students' use of the UTCC Wi-Fi. The results from an analysis of these factors could be used to
improve the network infrastructure on campus. This study aims to measure the acceptance and quality of the UTCC Wi-Fi
network and is divided into two parts. The first part analyzes the factors that influence students’ intention to use UTCC Wi-
Fi by employing a proposed hybrid model. The hybrid model integrates two well-established models, the Technology
Acceptance Model (TAM) and the Expectation Confirmation Model (ECM), along with two additional factors of security
and attitude. Data from 411 UTCC students were collected and analyzed in accordance with the variables established in the
hypotheses. The second part explores the signal strength and efficiency of the Wi-Fi performance of each area in the campus.
The collected survey data includes 1,320 observations of signal strength, download speed, and upload speed, along with the
location, day, time, and devices. The analysis results and discussion indicate that the hybrid model is a suitable tool for factor
analysis of UTCC Wi-Fi usage.
Keywords: Technology acceptance model, Expectation-confirmation model, Wireless Fidelity, Security